DC promotes canceled movie
DC promotes canceled movie
Warner Bros. Drops the Bat on Batgirl
DC Studios recently caused a bit of an oopsie by accidentally promoting their scrapped Batgirl project. This unfortunate incident serves as a prime example of what happens when content management goes a bit haywire under a new administration. Oopsie daisy, indeed!
Batgirl, a beloved character from the pages of DC Comics’ Batman, has always been a fan favorite. With her alter ego as Barbara Gordon, daughter of Gotham PD bigwig Jim Gordon, Batgirl has had a rollercoaster ride of appearances alongside the Caped Crusader. But when news broke that Warner Bros. was gearing up for a non-theatrical release of a live-action Batgirl project, fans were over the moon with excitement.
However, destiny had different plans for Batgirl. Warner Bros. Discovery, the new big cheese in town, shockingly decided to pull the plug on the Batgirl film despite already completing principal cinematography and being knee-deep in post-production. But here’s where it gets interesting – Warner Bros. inadvertently spilled the beans by posting a picture on social media. In this well-intentioned yet unfortunate snap, Twitter user Croc_Block can be seen posing next to a promotional cutout for the upcoming Blue Beetle adaptation, unwittingly revealing the logo for the doomed Batgirl movie. Oops, they did it again!
To add fuel to the fire, the cutout also displayed logos for other DC properties, including the much-anticipated film The Batman. Director Matt Reeves has passionately expressed his desire to turn the Dark Knight’s story into a gripping detective movie, much to the delight of fans. But it seems that the advertising budget for the upcoming Blue Beetle film took a hit, possibly due to the recent expensive failure of The Flash. And so, outdated cutouts became unintentional bearers of Batgirl’s insignia.
With all the wacky advertising mishaps aside, this blunder by Warner Bros. is a colossal boo-boo. The studio had previously set the record straight, with producer Peter Safran stating that the Batgirl film would have tarnished the reputation of DC with its remarkable badness. So, one would assume that they would handle the branding more discreetly to avoid reigniting the fiery debates around the controversial cancelation. Many industry insiders had rallied behind the cast and crew of the film, and the overall sentiment toward Warner Bros. Discovery at that time was less than favorable. Talk about a huge mistake!
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Now, let’s ponder a momentous question – just how much damage could Batgirl have caused to the DCU? After all, numerous projects that seemingly passed the Safran test have ended up hurting fan interest and the studio’s bottom line. Even The Flash, despite the studio’s unwavering confidence and the controversies surrounding the film’s lead and other issues, looks like it might be heading towards a box-office flop. It makes one wonder if Batgirl’s cancelation was merely a clever cover-up and a sneaky tax write-off.
As the mysterious saga of Batgirl unfolds, we can’t help but anticipate what lies ahead for the DC universe. Will there be redemption for Batgirl in the future? Only time will tell. But for now, let’s strap ourselves in and enjoy the wild rollercoaster ride that is Warner Bros.’ management decisions.
Source: [@Croc_Block](https://twitter.com/Croc_Block)/Twitter
